Set your course
There are many directions that a background in sport business can take you. Use the descriptions below to explore your options and set your course. You can learn more by following the links to the U.S. Bureau of Labor Statistics Occupational Outlook Handbook.
Sales Managers & Representatives
The most common entry level positions in professional sports are as sales agents for individual tickets, group sales, or season ticket sales. They are supervised by sales managers who direct sales teams. The managers set sales goals, analyze data, and develop training programs for an organizations’ sales representatives. Sales managers may be required to travel, and they often have to work additional hours on evenings and weekends. Most sales managers have a bachelor’s degree and previous work experience as a sales representative.
Marketing & Sponsorship Positions
Marketing is a vital part of the sports industry. Sport marketing may be done for a sports team, league, athletic/entertainment venue, or university. Additionally, many graduates find employment outside of sports team working for corporations that sponsor sporting events or teams. Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. A bachelor’s degree is required for most positions.
Media & Public Relations Positions
Media and public relations specialists create the message for sports organizations and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals. Public relations specialists usually work in offices. Some attend community activities or events. Public relations specialists typically need a bachelor’s degree in public relations, journalism, communication, business, or a related field.
Facilities Operations Managers
Facilities operations managers take care of venues and may plan events within those spaces. This can include large-scale sporting venues such as stadiums or arenas. They plan, direct, and coordinate services of an organization. Their specific responsibilities vary, but they typically maintain facilities and supervise business activities. Although educational requirements for facilities managers vary by the type of organization and the work they do, they usually have a bachelor’s degree and must have significant, related work experience.
Coaches & Scouts
Coaches teach amateur or professional athletes the skills they need to succeed at their sport. Scouts look for new players and evaluate their skills and likelihood for success at the college, amateur, or professional level. Many coaches also are involved in scouting. Coaches and scouts often work irregular hours, including evenings, weekends, and holidays. They are travel frequently. Coaches and scouts typically need a bachelor’s degree. They also must have extensive knowledge of the game.
Sports Reporters & Broadcasters
Sports reporting is another career path within the sports industry. Reporters, correspondents, and broadcast news analysts inform the public about news and events happening internationally, nationally, and locally. A sports reporter has a specific focus on reporting news related to athletic events. They report the news for newspapers, magazines, websites, television, and radio. Employers generally prefer workers who have a bachelor’s degree in sport media, journalism, or communications along with an internship or work experience in radio, TV, or communications.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet at https://www.bls.gov/ooh/, visited June 2018.
Click to learn more about graduates' employment outcomes.
Job Titles of Recent Graduates
- Play-by-Play Announcer
- Account Executive
- Assistant Track & Field Coach
- Associate Media Planner
- Business Consultant
- Director of Operations
- Director of Social Media Marketing
- District Sales Leader
- Group Sales Representative
- Inside Sales Representative
- Marketing Consultant
- Marketing Manager
- Production Assistant
Recent Companies Hiring
- Big Ten Network
- Chicago Blackhawks
- Coyote Logistics
- IMG Learfield Sports
- Indianapolis Motor Speedway
- Pacers Sports & Entertainment
- Paragon Marketing Group
- Philadelphia 76ers