Set your Course
Career paths in this career community are diverse. Upon graduation, you may seek employment with collegiate and professional sports organizations, the business world, the hospitality and tourism industry, parks and recreation settings, or community organizations.
Business, marketing, management, sales, budgeting, public speaking, planning and implementation, evaluation, operations, customer service, teamwork, and adaptability.
A+E Networks • Adidas • Allstate • Amazon • Graduate Hotels • Indianapolis Colts • INsider Lifestyle Management
Miami Dolphins • Oracle • Pacers Sports & Entertainment • TEKsystems • The Walt Disney Company • Total Quality Logistics • White Lodging • YMCA
Planning a career in Sports, Events, Tourism, & Leisure? Explore your options!
The most common entry level positions in professional sports are as sales agents
for individual tickets, group sales, or season ticket sales. They are supervised by sales managers
who direct sales teams. The managers set sales goals, analyze data, and develop training programs for an organizations’ sales representatives. Sales managers may be required to travel, and they often have to work additional hours on evenings and weekends. Most sales managers have a bachelor’s degree and previous work experience as a sales representative.
Marketing is a vital part of the sports industry. Sport marketing may be done for a sports team, league, athletic/entertainment venue, or university. Additionally, many graduates find employment outside of sports team working for corporations that sponsor sporting events or teams. Advertising, promotions, and marketing managers
plan programs to generate interest in products or services. They work with art directors, sales agents
, and financial staff members. A bachelor’s degree is required for most positions.
Media and public relations specialists
create the message for sports organizations and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals. Public relations specialists usually work in offices. Some attend community activities or events. Public relations specialists typically need a bachelor’s degree in public relations, journalism, communication, business, or a related field.
Facilities operations managers
take care of physical spaces and are often part of the team that plans events
taking place within the space. This can include large-scale sporting venues such as stadiums or arenas. They plan, direct, and coordinate services of an organization. Their specific responsibilities vary, but they typically maintain facilities and supervise business activities. Although educational requirements for facilities managers vary by the type of organization and the work they do, they usually have a bachelor’s degree and must have significant, related work experience.
teach amateur or professional athletes
the skills they need to succeed at their sport. Scouts
look for new players and evaluate their skills and likelihood for success at the college, amateur, or professional level. Many coaches also are involved in scouting. Coaches and scouts often work irregular hours, including evenings, weekends, and holidays. They are travel frequently. Coaches and scouts typically need a bachelor’s degree. They also must have extensive knowledge of the game.
Consider becoming a meeting, convention, and event planner
. They arrange locations, schedules, vendors, and other details. They may work out of an office or onsite at a venue. They often travel to events and meeting sites. Most positions require a bachelor’s degree.
Consider becoming a lodging manager.
They also ensure that the business is run efficiently and with high standards. Most lodging managers hold a bachelor’s degree and seek experience in the field through work experience or an internship.
Consider becoming a recreation worker.
They are employed in a variety of settings including community centers, summer camps, parks, sports venues, and senior care facilities. Time may be spent indoors or outdoors depending on the work setting and responsibilities. Managerial and supervisory roles
also exist within recreation settings. The level of education required varies by role within the organization.
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet at https://www.bls.gov/ooh/, visited June 2020.
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