Sports, Events, Tourism, & Recreation

Are you interested in a career related to sports, events, hospitality, tourism, parks & recreation, or the outdoors? Do you want to focus on business aspects, design, and management of programs that improve quality of life through enjoyment of sport and leisure activities? You can enhance health, happiness, and well-being through organizations and programs where people live, work, and play.


Set Your Course

Career paths in this career community are diverse. Upon graduation, you may seek employment with collegiate and professional sports organizations, in the business world, tourism and  hospitality management, in state and local parks and recreation settings, in health care management, recreation therapy, government public health, community and non-profit organizations, universities and research centers.

Key Skills

Business, marketing, management, sales, budgeting, problem solving, people-oriented, effective communication, public speaking, planning and implementation, evaluation, operations, customer service, teamwork, adaptability, cultural awareness, multi-tasking, language skills, professionalism, attention to detail.

Notable Employers

A+E Network • Adidas • Allstate • Amazon • Army MWR • Graduate Hotels • Indianapolis Colts • INsider Lifestyle Management • Miami Dolphins • National Park Service • Oracle • Pacers Sports & Entertainment • TEKsystems • The Walt Disney Company • Total Quality Logistics • White Lodging • YMCA

Common Majors

Planning a career in Sports, Events, Tourism, Hospitality, Parks & Recreation, or the Outdoors? Explore your options!

  • I am goal oriented, self-motivated and want to work in professional or college sports.
    • The most common entry level positions in professional sports are as sales agents for individual tickets, group sales, or season ticket sales. They are supervised by sales managers who direct sales teams. The managers set sales goals, analyze data, and develop training programs for an organizations’ sales representatives. Sales managers may be required to travel, and they often have to work additional hours on evenings and weekends. Most sales managers have a bachelor’s degree and previous work experience as a sales representative.

  • I want to use my creativity to promote a sports team, organization, or products.
    • Marketing is a vital part of the sports industry. Sport marketing may be done for a sports team, league, athletic/entertainment venue, or university. Additionally, many graduates find employment outside of sports team working for corporations that sponsor sporting events or teams. Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. A bachelor’s degree is required for most positions.

  • I want to take care of venues and play a role in planning events within those spaces.
    • Facilities operations managers take care of physical spaces and are often part of the team that plans events taking place within the space. This can include large-scale sporting venues such as stadiums or arenas.  They plan, direct, and coordinate services of an organization. Their specific responsibilities vary, but they typically maintain facilities and supervise business activities. Although educational requirements for facilities managers vary by the type of organization and the work they do, they usually have a bachelor’s degree and must have significant, related work experience.

  • I want to use my writing skills to enhance the public image of a sports team or organization.
    • Media and public relations specialists create the message for sports organizations and maintain a favorable public image for the organization they represent. They craft media releases and develop social media programs to shape public perception of their organization and to increase awareness of its work and goals. Public relations specialists usually work in offices. Some attend community activities or events. Public relations specialists typically need a bachelor’s degree in public relations, journalism, communication, business, or a related field.

  • I want to work directly with athletes.
    • Coaches teach amateur or professional athletes the skills they need to succeed at their sport. Scouts look for new players and evaluate their skills and likelihood for success at the college, amateur, or professional level. Many coaches also are involved in scouting. Coaches and scouts often work irregular hours, including evenings, weekends, and holidays. They are travel frequently. Coaches and scouts typically need a bachelor’s degree. They also must have extensive knowledge of the game.

  • I want to coordinate plans for events such as fundraising galas, weddings, conferences & professional meetings.
    • Consider becoming a meeting, convention, and event planner.  They arrange locations, schedules, vendors, and other details. They may work out of an office or onsite at a venue. They often travel to events and meeting sites. Most positions require a bachelor’s degree.

  • I want to ensure that guests on vacation or business travel have a pleasant experience with their hotel accommodations.
    • Consider becoming a lodging manager. They also ensure that the business is run efficiently and with high standards. Most lodging managers hold a bachelor’s degree and seek experience in the field through work experience or an internship.

  • I want to design and lead activities to help people enjoy recreational activity and empower them to live well.
    • Consider becoming a recreation worker. They are employed in a variety of settings including community centers, summer camps, parks, sports venues, and senior care facilities. Time may be spent indoors or outdoors depending on the work setting and responsibilities. Managerial and supervisory roles also exist within recreation settings. The level of education required varies by role within the organization.

  • I am passionate about the environment and want to see people engage more fully with outdoor environments.
    • Our outdoor recreation, parks, and human ecology major is ideal for those with a passion for natural areas, public parks, public lands, and open spaces. You’ll learn tools for managing the interactions between people and outdoor environments, as well as ecological sustainability theory and practice that you’ll be able to apply directly to the field.


Service Hours

M Virtual through Aug. 1
T Virtual through Aug. 1
W Virtual through Aug. 1
TH Virtual through Aug. 1
F Virtual through Aug. 1

Career Resources

Featured Classes

SPH-K 301 Professional and Career Preparation

Prof. Kim Ecenbarger
8 weeks | Open to students junior and senior- level Whether preparing for graduate school or pursing a full-time position,…